william alexander

Excellence in the Art of Presentation

Will's family bred and showed Irish Setters  (his  father still breeds them), and as a junior Will bred English Cockers.  Will made his ring début at the age of seven with one of his father's setters, and from then on he was very active (and successful) in Junior Showmanship, and the breed ring,  with a variety of breeds.

Will always wanted to be a handler, but before embarking on a handling career he  worked for Garry MacDonald here in Canada, and for Bobby Stebbins in the States – gaining experience, honing his skills, and perfecting his craft…


Will started handling professionally in 1986, and in 1987, took the Irish Setter Ch. McCammom Impresario to Top Dog All Breed.
This also set a record as the youngest handler to have a Top Dog All Breeds.Will is  one of only 5 handlers,
who has had more than one Top Dog All Breeds
Will has  had a dog in the Top Ten All Breeds since 1991!

Will is proudly Canadian and arguably the most recognized professional handler in Canada!

Will is  now a published author, his book "For the Love of Dogs" was published in 2014.

Will had the honour of winning Best In Show at the Westminster Kennel Club Dog Show 2015
with the beautiful Beagle bitch, Am/Can. Ch. Tashtin's Lookin For Trouble, aka Miss P

In February 2019,  Will announced his retirement as an active professional handler!

The fancy had wonderful things to say about the "Wayne Gretzky" of Dog Shows.

Read some of them HERE

Will may still step in the ring from time to time while he actively pursues his judging license!

Seminars & Classes

Will shares his knowledge!

Will is available for Handling and Grooming Seminars. 

Click the button below to Contact Will directly!

Classes are held periodically!

Watch this page for information on upcoming sessions!

Make the most of your time in the ring and make your dog look amazing using these simple tips!
Will's Book

Will became a published author with

For The Love Of Dogs in 2014.

The book is available for purchase in print or as a downloadable version for the Kindle Reader.

Contact Will

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Multiple formulas including Will's signature and popular "Self Rinse" available at select retailers in Ontario and the prairies